For a company, registering its trademarks is a key step in protecting its identity and products on the market. A registered trademark confers a distinctive image, guaranteeing exclusivity on the use of the name, logo or slogan.

This prevents others from exploiting the company’s reputation and prestige built through its brand portfolio. The registration of the brand, besides making a product recognizable, can facilitate the expansion of the company in new national and international markets.

For us at KOLINPHARMA^® a trademark is an extremely distinctive and identifying sign of your product, a tool to reflect and protect the richness, validity, quality and potential of each formulation. A way to communicate the high value of the Company itself. The study of the brand in KOLINPHARMA^® is a brainstorming journey composed of emotions, anecdotes and experiences from experience. The process leading to registration is the result of a know-how that has become over time company heritage and is supported by experts in the sector.

Each of these factors contributes in a synergistic way, as happens in the formulations, to the design of the brand. The further peculiarity is found in products composed of several active substances, for which, having been demonstrated the synergy of the components, the presence of the "X" in the name is to underline this characteristic.

The great investment in brands is also translated into a numerical factor, in fact, to date there are 122 brands and Pay-Off already registered, not only in Italy, but also extended in the European Union, Switzerland, United Kingdom, Israel, USA, China, Morocco, Turkey, Russia and Uruguay.